Optimizing site navigation and taxonomy based on analytics, competitors, best practices, and user validation.
We optimize site navigation and information architecture to make ecommerce experiences intuitive, organized, and conversion-friendly. Using analytics, user research, and competitive benchmarks, we structure content and taxonomy to align with user intent. Our IA and navigation services improve usability, searchability, and overall site performance.
Navigation appears on every page and plays a critical role in guiding users, reducing bounce rates, and promoting cross-selling. A well-structured navigation system ensures intuitive access to categories, supports search behavior, and improves overall engagement. Domaine combines analytics, benchmarking, and user testing to design navigation systems that balance user intuition with business goals, helping customers find what they need faster while increasing conversion opportunities.
We’ve designed over 300 Shopify sites for brands ranging from Arhaus to bareMinerals, each optimized for conversion and remarkable user experience.
