Conversion Rate Optimization (CRO) & Personalization

Optimizing websites for higher on-page conversion and overall ecommerce performance through personalization and a test and learn approach

We help ecommerce brands increase revenue and engagement through a data-led approach to conversion optimization. By analyzing user behavior, A/B testing key pages, and refining on-site experiences, we drive measurable improvements in conversion rates and overall performance. Our CRO services transform insights into impactful design, content, and UX decisions that accelerate growth.

Turn traffic into measurable growth

Optimizing Conversion for Shopify Success

Even the most beautifully designed ecommerce site can underperform without a structured, data-driven approach to conversion. We combine testing, analytics, and behavioral insights to identify friction points and opportunities for improvement. By refining design, messaging, and flow, we help brands boost conversion rates, lift AOV, and achieve sustained revenue growth.

A/B and multivariate testing

Checkout and funnel optimization

Landing page and UX refinement

Rae, Tiffany, and Paul working in the office

Conversion Rate Optimization (CRO) & Personalization

Various Fellow kettle, grinder, and pourover sitting on a countertop

Fellow

A premium subscription program for a premium coffee brand

IndustriesFood & Beverage

Woman wearing Peloton apparel standing on the sidewalk

Peak Traffic Switchers

Product Drop Model

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Peloton

A new and improved apparel store for a billion-dollar brand

IndustriesSports & Outdoors

Enterprise

Girl sitting on a chair wearing Overtime sweatsuit

Overtime

An ecommerce space for young people, with parents in mind

IndustriesFashion & Apparel

Your brand has a bright future… Let’s craft it.

From Bombas to Timex, we’ve helped more than 300 brands build data-driven, revenue-focused eCommerce strategies that scale.